Websites are not income generators.
Social media posting is not an income generator.
Traditional offline media is a waste of advertising dollars.
There are only two forms of advertising that work and one is absolutely free.
Everything is marketing and should lead to a sale. Sales are the results of marketing.
*** Yes, these are candid statements to make. As a disclaimer please note that my candor has no meaning of disrespect to my fellow peers in the "consultant" community.